My speciality is the design and architecture of web based business applications like CRMs, merchandise management systems, ERPs, eCommerce platforms, etc. I take pride in creating simple, yet powerful and flexible software to optimize business processes and raise the efficiency of other peoples daily work.
Business applications like an ERP or a CRM play a very central role in any modern company. The right software used in the right way can easily decide upon success or failure.
Creating business applications means understanding the business and, perhaps even more importantly, the unique approach of the brilliant people behind it.
Figuring out, what people need is an art in itself, but even more important is the question "what for?". Answering it often reveals simpler, elegant and efficient approaches.
Business applications have a long life cycle with a tremendous amount of customizing along the way. A good architecture makes them maintainable and flexible enough to cope with ever changing requirements.
The needs of most businesses are similar in many aspects. Describing basic business rules as an overarching model significantly simplifies the development of new features, often bringing it down to merely cosmetic changes.
A good tool is one, that is simple yet efficient and versatile. In the complex world of modern business one of the most exciting challanges is making the software tools easy and simple to use.
For the past five years, i have worked as product manager for alexa - a retail management system for multichannel commerce - at SALT Solutions GmbH in Germany. alexa is a web based ERP-application focused on managing a retailers daily business: from planning, across byuing and logistics to sales and price management and finally reporting. One of the the unique features of alexa is the ability seamlessly blend different sales channels, easily supporting cross-channel scenarios in-store terminals accessing the entire eCommerce-assortment with it's high product availability, rich content cross-selling, etc. or simply the ability of ordering online and picking up in a store.
A key challenge for me as product manager is to analyse business processes within the context of different sales channels, like eCommerce, chain stores, B2B and mobile commerce, bring the together and to design powerful, yet simple to use tools for efficient multichannel merchandising. Another exciting task is to combine all those tools into an integrated software product, that can easily be customized to suite the needs of a specific customer. A high degree of customization is especially important in merchandising, where every retailer has his own special features and processes.